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WSSU Ram Pages – The Newsletter of Winston-Salem State University
Jul 182016
 
New look is coming to WSSU

New look is coming to WSSU

 

 

Winston-Salem State University has undertaken an effort to refresh our visual identity and create brand messaging guidance. This project is a key goal of the university’s Strategic Plan for 2016-2021. We are excited to share that we are nearly ready to roll out the fruits of this endeavor.

Benefits of a Strong Brand

It has never been more critical to have a strong brand. The university faces increasing competition for students and a continued national discussion on the value of historically Black universities. A strong brand helps us:

  • Raise the profile of the university.
  • Increase awareness about WSSU’s value to the state, region, and world.
  • Improve the value of a degree from WSSU by demonstrating and sharing the quality of our academic programs and the successes of our alumni.
  • Position the university to be considered among the best in the state – with the goal of garnering greater support from lawmakers, corporate partners, and major donors.
  • Inspire advocacy and support from alumni and friends.

 

The Process: Research, Surveys and Focus Groups

While a large volume of the work on this project has been completed over the past year, the process actually began in 2012. At that time, surveys of students, alumni, faculty, and staff were conducted, providing a starting point last fall for continued research.

Over the past 10 months, we reviewed data from many additional surveys of not only the university community and alumni, but also incoming freshmen. In addition to informal discussions with faculty, staff, and students, we held formal focus groups soliciting feedback and gathering information. All of that information was analyzed and synthesized to create the final product.

Brand Refresh Rollout in August

In August WSSU will be rolling out the outcome of this work based on student, faculty, staff, and alumni opinions and insights. Some of the key elements are:

  • A new academic logo replacing the red block and a refreshed look and feel for our marketing and communications materials.
  • A guide to WSSU brand messaging.
  • A website with brand resources and templates.
  • Workshops offered in the fall to the campus community on how to use the materials.
  • A new and more efficient system for managing marketing communications projects within the Office of Integrated Marketing Communications.

Fiscally Responsible Practices  

Many universities spend hundreds of thousands of dollars – or more – hiring consultants to do this work.  We believed we had the in-house talent and experience to complete this project on our campus.

  • This decision resulted in the university spendingless than 1% of the typical budget for a brand refresh.
  • We will continue to make financially prudent decisions as materials are replaced on campus.
  • In an effort to be as cost-efficient as possible,we are encouraging the campus community to use their existing supplies using the current logo rather than discarding materials.
  • Signage and other logo-branded items will be replaced over several years as materials wear out or need to be replaced to keep costs low.
  • If you are planning to order materials, such as shirts or signage,you are encouraged to wait until the new logo is available in August.

Thank You

We want to thank the many people who participated in this process. The brand refresh could not have been completed without your input, insights, and support. No one knows WSSU better than those who study, live, and work on this campus. We are each not only ambassadors of the university’s brand, but also embodiments of it. We are WSSU.

You will be hearing more about the brand refresh rollout in the coming weeks.

 

Jul 132016
 

This year’s college freshmen weren’t born when the first Pokémon game rolled out in 1995 for Nintendo’s Game Boy, but that doesn’t mean they are immune to Pokémon Fever. Pokémon Go, a location-based augmented reality game released for Android and iOS in early July has reignited a passion to “catch ‘em all.”

A Pokemon sneaking in the shade.

A Pokemon sneaking in the shade.

With popularity crossing demographics – everyone from children to senior citizens have been spotted hunting for Pokémon – Pokémon Go has millions seeking elusive cartoon characters. Fortunately for the Winston-Salem State University community, campus is rife with opportunities to catch Pokémon, load up at Pokéstops, and battle at Pokémon Gyms.

From Venonat to Spearow, Pokémon have been spotted all over campus. While Pokémon have been found nearly everywhere, hotbeds for Pokémon activity include:

  • The area around the clock tower
  • The Reaves Center
  • The archway/Hill Hall area

There are also three Gyms on campus, including one located at the statue of WSSU’s founder, Simon Green Atkins, one located outside the Simon Green Atkins House, and one located near the Southern Sunrise art installation.

WSSU is also home to least nine Pokéstops. Some of the most iconic spots on campus that house Pokéstops are

Got to watch out for those Zubats

Got to watch out for those Zubats

 

  • The entrance to campus
  • The Dr. Simon Green Atkins Memorial
  • The bell near Blair Hall
  • The plots outside the Thompson Center (home to two Pokéspots!)

None of the gyms or Pokéstops require entering campus buildings.

Important reminder: As you track Pokémon, stay alert. Be careful and mindful of others. Don’t block pathways or interfere with classmates who are studying or working on projects. Watch out for staircases and uneven pathways. And never, ever play Pokémon Go while driving or when crossing intersections. Stay safe and good luck on your quest to be a Pokémon master!

If you find any Pokémon in interesting locations, send a screenshot to us through Twitter at @WSSURams or tag #WSSUPokemon.

 

 

Jul 112016
 
Matt Murphy

Matt Murphy

With the help of Matt Murphy, the 15-year-old racing sensation, the Motorsports Management program at Winston-Salem State University (WSSU)  introduced young people to the many sides of racing during Diversity in Motion Initiative camps in July.

The camps, which were free and for local students from kindergarten through high school, were held from 9-11:30 a.m. on Monday, July 11 at the Little Creek Recreation Center, 610 Foxcroft Drive in Winston-Salem, and 9:30 a.m.-noon on Wednesday, July 13 at the Martin Luther King, Jr. Community Center, 2001 Pittsburg Avenue in Winston-Salem.

Area youth get a chance to a real race car looks like on the inside.

Area youth get a chance to a real race car looks like on the inside.

“The Diversity in Motion Initiative camps are designed to expose youth to career opportunities that exist in motorsports beyond what they may see on television,” said Dr. Clay Harshaw, assistant professor at WSSU and coordinator for the university’s motorsports management program.

“Our motorsports management program provides students with the education and training they need to work in the management, marketing and communications aspects of this global business,” he said. “These camps help us get young people to look at these opportunities in the field besides being a driver, an engineer or a mechanic. Plus, we make the events a lot of fun.”

Matt Murphy, who is from Charlotte, began racing at the age of six under the direction of his grandfather, Winston-Salem resident Clarence Millner who is a former winner in the modified 470 stock car division. In addition to posting outstanding finishes on this track, Murphy is also an A/B student, has created Project SHARE to serve homeless youth, and is gaining a reputation as a motivational speaker. This year, he is racing in the NASCAR Whelen All American Series.
In addition to having Murphy on hand to talk with the young people, the camp featured a variety of games and activities centered around auto racing.

Jul 062016
 
More than 700 campers flood McNeil Banquet Hall to package food for needy around the world.

More than 700 campers flood McNeil Banquet Hall to package food for needy around the world.

University Advancement Vice Chancellor Michelle Cook lends a helping hand in the food packaging effort.

University Advancement Vice Chancellor Michelle Cook lends a helping hand in the food packaging effort.

While most high school students are reveling in summer fun at the beach, chilling at a favorite spot with friends, or vacationing with family, more than 700 students from across the country spent a week at Winston-Salem State University serving others.

These young people were members of the 62nd-Annual Lott Carey Camp Seminar, a program designed help youth make a missionary impact worldwide through a week-long series of activities.

One of the service projects included packaging more than 100,000 meals to be distributed among local community service agencies and international agencies around the world. Campers packaged, boxed, and loaded thousands food packages, enough for six meals in each package. The project was conducted in McNeil Banquet Hall at the Anderson Center.

Camper Moala Bannavti from New Jersey called her camping experience empowering.

Busy hands on the line help make the packaging effort run smoothly.

Busy hands on the line help make the packaging effort run smoothly.

“This camp really does help you build self esteem,” said Bannavti. “I mean when you are doing something like this (packaging food for the needy), it’s not only a good thing for them, but it makes you feel good about yourself.”

Jun 282016
 
WSSU Researcher Says Millennials Are Weaker than Previous Generations

Young Americans have gotten weaker – or at least their grip has – according to research conducted at Winston-Salem State University. The study by Elizabeth Fain, an assistant professor of occupational therapy (OT) at WSSU, evaluated the grip strength of 237 people between the ages of 20-34 and compared the findings to a study conducted […]

Jun 152016
 
Two WSSU Students Awarded Gilman Scholarship for Summer Study Abroad

Two Winston-Salem State University (WSSU) students have been awarded prestigious Gilman Scholarships for study abroad for summer 2016. Berenice Rodriquez, a senior nursing major from Charlotte, N.C., will be participating in the Fudan University Summer Program in Shanghai, China. Yasmin Wilson, a junior biotechnology major from Winston-Salem, N.C., will be participating in the Duke University […]

Jun 132016
 
Success Continues for WSSU Choir with Appearance on Walton Music Promotional CD

The Winston-Salem State University Choir’s hard work is paying dividends with the notification that Walton Music, an internationally acclaimed music publishing company, wants to feature the choir in demos on their web site and a promotional CD in the fall. In a communication to Maestra D’Walla Simmons-Burke, Walton editor Susan LaBarr, said she was preparing […]

Jun 102016
 

Music, robotics, athletics, math and science, community service projects, and field trips, are all among the enrichment programs being offered at Winston-Salem State University this summer. More than 1,500 students are expected to participate. June offerings include a band camp, June 20-25, that promotes the musical growth and development of 7th through 12th grade students […]

Jun 032016
 
Kudos Report – May 2016

The Winston-Salem State University Office of Integrated Marketing Communications distributes the Kudos Report monthly as a platform for the university to celebrate and promote the many achievements, successes, and contributions of our campus community. To submit information for the report, visit www.wssu.edu/administration/university-engagement/oimc/kudos.aspx Valerie Howard, Director of the Office of Sponsored Programs and Research, received a […]

May 262016
 
Faculty Across UNC System to Converge at WSSU for Online Education Fellowship June 1-8

Great minds collaborating to create new online and blended courses is the focus of the third annual UNC Instructional Innovation Incubator (i3@UNC) co-hosted by Winston-Salem State University’s Center for Excellence in Teaching and Learning (CETL) and the University of North Carolina’s Office of Learning Technology and Innovation from June 1-8, 2016. WSSU Chancellor Elwood Robinson […]

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